What is social media?
Social media refers to technology that lets people publish, discuss and share content online.
How I got involved in social media:
I grew up in the early days of the Internet and became hooked on social media as soon as AOL launched Instant Messenger in 1997. 14 years later, I joined the Communications team of a leading women’s organisation in India. I continue to write and manage social stuff for nonprofits today.
What’s all the fuss about?
Social tools and platforms facilitate large-scale conversation and distributed problem solving; creating endless possibilities for collective social action. That’s what I love about social media.